Knowing how customers, competitors or the general public view your company and its brands is a critical element of success. Our primary research assessments produce statistically accurate knowledge and provide concrete guidance to shape corporate strategies. Our experts are considered essential research and marketing advisers to the C-suite.
Our clients have included private and public sector entities – both large and small – American and non-U.S. organizations. Primary research is perhaps most valuable for SMEs and companies entering the U.S. markets as it enables newcomers to compete on a level field with established organizations.
- Corporate reputation research, as a benchmark and/or for tracking
- Corporate and brand positioning research
- Brand equity evaluation
- Market structure evaluation and potential
- Customized market segmentation and targeting studies
- Public policy research