BBA Team of Experts
Highly-qualified senior professionals are responsible for every client situation. Clients work directly with principals of our firm for their advice, expertise and contacts gained through years’ experience in communications departments of major corporations, leading public relations agencies, international non-profits, and with U.S. and other government agencies and top U.S. financial companies.
Janet Appel, Media Relations Specialist
Janet Appel has an extraordinary record of strengthening her clients’ positive reputations through intensive coverage in media, including television appearances, articles in major business publications and important specialty magazines and newspapers. She has more than 25 years’ experience and a roster of satisfied clients, both large enterprises and small entrepreneurs. Janet is also a strategic problem solver and a talented media trainer with experience in product launches, product promotions, event planning, community relations, and business development.
She has generated recent coverage for clients in The New York Times, The Washington Post, The Wall Street Journal, The New York Post, The Star Ledger, The San Francisco Chronicle, The Chicago Tribune, The Huffington Post, Investor’s Business Daily, MSNBC, CNBC, WABC, WCBS, NY1, The Insider, The Dr. Oz Show and The Doctors, among others.
Florence Aubergier, B2B International Director
Florence Aubergier is a marketing and communication expert with special knowledge of the transport and logistics sector. She has over 20 years’ experience in B2B promotions in Europe and Asia. As chair of AGILE Consultants France, she has created a worldwide network of partners and subcontractors for realization of complex projects, including BBA Communications in the U.S. At major trade shows, she coordinates participation of public and private entities, including transport operators, 3PLs and freight forwarders and others, providing marketing and communication plans on an international scale, in addition to social media programs, website creation, corporate and commercial brochures, presentations and sales pitches.
Suzanne Harvey, Public Private Partnerships
Suzanne Harvey specializes in creating public private partnerships whereby a contract between a private party and a government entity is entered into in order to provide a public service. She has long experience in working with United Nations programs that address global issues and at the same time enhance clients’ visibility and reputation in the international community. During her 25+-year career, she has helped numerous public and private entities to successfully market and distribute products in the U.S. market, covering phases of research, product development, technical training, promotional events, and media exposure. Her wealth of marketing expertise has led to successful implementation of programs in the areas of trade, investment and tourism, as well as marketing and product development.
Frederic John, Director of Research Services
Fred John is a strategic researcher and marketing advisor with experience on both the corporate and supplier sides in a career spanning 35 years. At MasterCard Worldwide, he was responsible for global product and corporate reputation research. At Yankelovich Partners, he headed up the research giant’s global network as a well as a custom research team. He also served as Senior Vice President of the research department of a major PR firm.
Fred has a strong affinity for B2B research, covering a wide range of categories from financial services to building supplies and IT offerings. At MasterCard, he was deeply involved in creating offerings for small and medium-sized businesses, creating a unique segmentation of the US SME market. He has served as Vice President and member of the governing Council of ESOMAR, the global market research profession association. He is currently organizing a global B2B conference for ESOMAR.
Britt Norrman, Cultural and Communications Counselor
Britt Norman is an outstanding professional in cultural exchange and international media relations. She arranges media tours and interviews in the United States, Europe and Latin America for a range of clients. She is familiar with major media in these markets. She speaks seven languages fluently (English, Spanish, French, German, Italian, Swedish, Danish.) Clients have included governments, Olympic Bid Cities, up-scale products introduced at international trade shows, environmental associations, and tourist destinations, including the Costa del Sol.
Michael Rossi, Chief Threat Intelligence Officer
Michael Rossi heads a team of international consultants specializing in threat intelligence identification, pre-investment due diligence assessments and risk intelligence of corporate supply chain networks. With decades of experience serving in the private sector and the U.S. national security arena, they use proprietary analytics and information gathering methods for uncovering hidden threats to our clients.