Research
Knowing how customers, competitors or the general public view your company and its brands is a critical element of success. Our clients have included private and public sector entities – both large and small – American and non-U.S. organizations. Primary research is perhaps most valuable for SMEs and companies entering the U.S. markets as it enables newcomers to compete on a level field with established organizations.
Our Services:
Corporate reputation research, as a benchmark and/or for tracking, Port of Le Havre Authority
Corporate and brand positioning research, Pernod Ricard USA
Brand equity evaluation
Market structure evaluation and potential
Customized market segmentation and targeting studies
Public policy research