Research

Knowing how customers, competitors or the general public view your company and its brands is a critical element of success. Our clients have included private and public sector entities – both large and small – American and non-U.S. organizations. Primary research is perhaps most valuable for SMEs and companies entering the U.S. markets as it enables newcomers to compete on a level field with established organizations.

Our Services:

  • Corporate reputation research, as a benchmark and/or for tracking, Port of Le Havre Authority

  • Corporate and brand positioning research, Pernod Ricard USA

  • Brand equity evaluation

  • Market structure evaluation and potential

  • Customized market segmentation and targeting studies

  • Public policy research

Other Services