Building Brand Equity/Countryadmin2020-09-30T11:36:15-04:00
Building Brand Equity/Country
We have in depth experience in helping countries, cities and government agencies to carry out trade, investment and tourism programs –large and small – to attract needed revenue from U.S. sources. A recent project was the launch of an international economic seminar at the United Nations for Gangwon Province in South Korea, host of the Winter Olympics in 2018.
Identification and contact with potential U.S. investors through conferences and seminars
Product marketing for iconic country products, e.g. Jamaica spices, Bangkok fashion
Commercial representation for North America, e.g. Port of Le Havre Authority, France
Launch of new products or country specific events, Gangwon, South Korea
Tourism promotion in the U.S. travel industry and consumer media, Jamaica and the European Union