Building Brand Identity
Building widespread recognition and positive reputation by telling the corporate story is what we do. Both U.S. and non-U.S. companies look to us for counsel to build their brand identities. The position of new entrepreneurial companies is unique as they enter very competitive environments. Starting up, they look to develop their reputations and finding a voice in a world of information overload.
- Development of customized corporate strategies, including its themes and messages
- Senior leadership counsel and contacts
- Media strategy and placement that successfully convey the corporate message
- Arranging interviews for executives with leading journalists in their industry
- Identifying potential risks to reputation and success
- In crisis situations, on-going intelligence, and hands-on media strategy