Trade Development

Knowledge through research: The first steps in an export development program are targeting product categories and setting priorities. Then, it is essential to determine market potential and to identify new product growth sectors. BBA Communications guides clients through the research process to create an exciting marketing theme and trade development strategy. This research can range from first-hand review of factories and facilities on site to sales and market growth forecasts.
Seal of quality: An appropriate "umbrella theme" symbolizes quality and produces recognition of a brand or the whole range of a country's products. A number of everyday commodities stand out for their guarantees of quality. The U.S. Cotton Seal is a great success story, for example. The campaign for the natural fiber revolutionized the apparel industry in the United States. Wrinkle free cotton shirts now are the norm. Savvy promotion helped convince the industry to produce what consumers wanted.
Distribution channels: To increase distribution of products, BBA Communications assists in identifying appropriate distribution channels and developing on-going business relationships between exporters and U.S. buyers, including providing access to on-line systems for exporters.
Frequent trade missions: In order to familarize U.S. businessmen with a country's products, we recommend frequent trade missions to the United States. We are experts at coordinating trade missions with a range of promotions and media opportunities. (Consider that perhaps 80 to 85 percent of business is done in about 15 to 20 key U.S. markets.)
In-store promotions: Promotions at leading American retail chains and department stores, such as Macy's, Bloomingdale's and Neiman Marcus, provide maximum exposure for products and introductions to important buyers. Department store promotions are organized at branch stores as well as the flag ship stores, involving one department or the entire stores.
Covering the market: Every industry has its important trade shows, associations, exhibitions and special occasions for promotion. Taking advantage of these opportunities takes the creativity and people power that BBA Communications can provide.
Advertising and support materials: Selecting the correct advertising vehicles can increase recognition without breaking the budget. Likewise attractive support materials are essential tools to spread your messages.
Creating awareness: Strong media coverage plays an important role to establish consumer recognition of products and/or commodities and their quality. BBA Communications provides a broad range of media services, preparing and distributing news releases, arranging interviews and press briefings, providing ideas, materials and visuals to appropriate trade press and supporting promotions around the country.