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Travel & Tourism Promotion
Providing visibility for your destination or property with the right audiences is not enough in these stormy times. Today's tourists want to be assured of security, value and comfort.At BBA Communications, we understand communication of complex messages as well as exciting and fun promotions. Typically we will begin an assignment by analyzing press results and conducting attitude research to identify the attributes of a destination and to isolate any major barriers to positive and effective external communications. A program designed to address the opportunities and problems of a destination or property will have an excellent success record.
In many cases, the reason we find negative attitudes in our research is that no one is telling the positive side of the story on a consistent basis. In problem times, it is essential to demonstrate what is being done to address problems and to communicate aggressively a wide range of positive news. We help clients prepare for "problem" stories, if and when they occur, by organizing a rapid response mechanism.
Our people are expert in capturing the imagination of the American tourist for a destination or property, as well as re-stating the basics of security, value and comfort. Following are some examples:
Europe Far from the Crowds
Supported by the European Union, Project ECHO grouped together regional and local tourism authorities to promote economic development in the seafaring regions near the gateway cities of Paris, London and Amsterdam.
Four fam trips in six months for top travel writers and editors resulted in extensive coverage in trade and popular press for Project ECHO: the historic Americas Trail from the coast of England to the Normandy beaches; Art and Architecture of local museums, chateaus, abbeys and townhouses in the countryside -- all off the beaten path; fabulous Flowers and Gardens, from the Jardin des Plantes in France to the tulip fields of Holland, stopping along the way for a view of 250 acres of rhododendrons and camellias in England; plus Culture Crafts and Shopping. All featuring gourmet dining. All organized in every detail by BBA Communicationsmp;A.
Special Interest Travel: Genealogy
One writer explored her family's roots using the genealogical resources in the ECHO Project area. Her article tapped the special interest tourists who have strong family ties with the southern coast of England, Normandy in France and Amsterdam.
Tourism in Crisis
Even the most desirable destinations can experience grave problems: a fragile economy, real-or-perceived problems of safety, political turmoil. The result can be decline in service and facilities; a flight of capital and talented local people. There are natural disasters, as well, a hurricane or earthquake.Members of our team have participated in major tourism crises, helping destinations to return to normal and build their tourism industries. Some of the tools during the crisis: monitoring an on-going situation, correction of facts and release of information, hotline for the travel trade, interviews with key players, press visits. In the recovery period: defining a new identity, evaluating and upgrading service and facilities, training personnel, providing response to security problems, communicating the message of change, reaching a broad audience.
European Headquarters for Women’s Tennis, Costa del SolFemale players, both professionals and vacationing tourists, flocked to the sponsoring hotel on the Costa del Sol to participate in events, watch the stars in training, and enjoy the hotel’s fabulous beach facilities. The European Headquarters for Women’s Tennis attracted visitors from around Europe, raising the occupancy rates beyond expectations. The Costa del Sol became one of the most prominent vacation spots on the globe as our International Project Director generated massive international media attention to the folklore, the gastronomy and the first class tourist service of the area.