International Public Relations Management

Local responsibility for global message. A successful international public relations plan is aligned with the goals of the organization and positioned within the larger industry picture. Messages are relevant to the audiences in different countries and cultures. Capturing a computer image. The introduction of a new camera by a major Japanese manufacturer in 10 countries in Europe was the occasion for an integrated public relations effort involving as many languages, press kits and launch events. The management committee led by Barbara Burns met monthly in Amsterdam and by conference call to coordinate the many aspects of the successful campaign.

Cohesive public relations teams. Even in the day of instant messages, most successful international PR managers realize that face-to-face meetings are essential to impart understanding and energy to on-going programs. BBA Communications has organized and participated in numerous group meetings in diverse industries, from pharmaceuticals to consumer products and port authorities. Trouble shooting. In the launch of a new pharmaceutical product worldwide, one of the corporation’s country managers was not satisfied with the work of their local agency. Negotiations between the two parties were sensitive. Good personal relationships and impartiality of BBA Communications as a consultant resolved the problem, clearing the way for a successful campaign.