Interviews with general interest publications in France and Spain.
The young and attractive public relations director of a major U.S. beauty products company mixed human interest and company business in interviews with major European publications, reaching millions with the company's business story. Even the mass circulation Hola! did a photo story.
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20 column inches in Hong Kong. The CEO of a major U.S. business school achieved his goal of reaching educators and potential students and educators through a long descriptive column in the leading newspaper read by the educational community, the Campus Post.
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Getting to know Beijing. When the city of Beijing first campaigned to hold the Olympic Games, BBA Communications handled media relations in the Western Hemisphere for the bid. A press trip to Beijing attracted journalists from the U.S., Argentina, Peru, Chile, Mexico, Brazil, Uruguay, Guatemala, Colombia, Puerto Rico, and the Dominican Republic. On their return from China, they told the story of a city alive with fascinating people, culture and history. |