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Barbara M. Burns, President BBA Communications bburns@bba-intl.com Barbara Burns is president of BBA Communications, Inc., a firm she founded to assist businesses, agencies, governments and other organizations with international public relations, from strategic counseling to spot media assignments. "While many businesses and other organizations have global networks, fewer have the in-house international public relations experience required to carry out an effective campaign in a different culture or country. Finding the right formula for a communications program outside your home territory is a smart investment," she says. Barbara has experience on both the corporate and agency side of the business. She has managed international programs for multinational companies (Canon Europa, Merck & Co) and helped build networks of overseas public relations firms through acquisition and partnerships (Grey Advertising, NuSkin International). She lived for several years in France and then in Brazil where she practiced public relations. She was the Representative for the Port of Le Havre Authority, France’s largest container port, for nine years, handling their business-to-business contacts, marketing, advertising and public relations. Barbara is the 2001 recipient of the Public Relations Society of America’s Atlas Award for Lifetime Achievement in International Public Relations. She represents the International Public Relations Association (IPRA) at UN headquarters in New York. Barbara works with a network of professionals in the United States and around the world, including professionals in media relations, investor relations, crisis communications, business analysis, international project management, and the NGO community. Writers and translators are available in English, French, German, Italian, Japanese, Portuguese, Spanish, Swedish and others. Claudia P. Shaum, International Project Director BBA Communications Claudia P. Shaum has a strong background in international public relations having established and managed PR for the widespread affiliates of Bobbi Brown International and Clinique International, divisions of Estee Lauder Companies. She planned and implemented major market launches and effectively communicated brand images through the international media for luxury consumer products. Claudia helps clients develop the strategies for multinational PR programs and she advises on structuring appropriate PR networks for program implementation. She handles special events, sponsorships, promotional activities and media relations, specializing in overseas markets. She graduated com laude from Yale University.Britt Norrman, International Project Director BBA Communications Britt Norrman is one of the outstanding public relations professionals in international media relations and travel & tourism. She arranges media tours and interviews in the United States, Europe and Latin America for a range of clients. She is familiar with the major media in these markets. She speaks seven languages fluently (English, Spanish, French, German, Italian, Swedish, Danish). Britt has 20 years of experience in one of the most important tourist areas in the world - the Costa del Sol, where she was an elected member of the tourist-promotion board for 9 years. She is a frequent lecturer on travel and tourism promotion. Alain-Serge Delaitte, President Delaitte & Co, France asdelaitte@delaitte.com Alain-Serge Delaitte is an advisor to BBA Communications and the firm’s partner agency in France. One of the top communications counselors in Europe, he has managed the public relations function on a Europewide and worldwide basis for corporations and for agencies. He founded Delaitte & Co. in 2003. On the corporate side, Alain-Serge was Vice President Communication for Pernod Ricard, one of the three leaders in the wine and spirits industry, holding responsibility for the corporate reputation of the group around the world. At Chrysler Europe he was responsible for the coordination of public relations and press for Europe, Africa and the Middle East. At Fiat France, he was responsible for press relations in France and all French-speaking countries. On the agency side, Alain-Serge headed up the largest communications agency in France, Delaitte et Associés, a firm he founded in 1983. Delaitte et Associés merged with one of the major international agencies and Alain-Serge became President for Europe of the public relations group. He was the former president of the French association of public relations agencies. John M. Reed, ChairmanConsultants in Public Relations SA Washington, D.C. John M. Reed is senior advisor to BBA Communications. With fifty years of successful international public relations experience, John continues to counsel corporations and other organizations on the international scene, to teach international public relations, and to write text books focused on international practice. He established worldwide PR programs for Olin Corporation, Deere & Company and Control Data Corporation. He founded Consultants in Public Relations SA in 1970, a worldwide network of public relations agencies, serving major multinationals, public relations agencies, governments, associations, and cultural organizations. John has received numerous recognitions for his work, including the first PRSA Atlas Award for Lifetime Achievement in International PR, and the Gold Anvil Award of the Public Relations Society of America, the highest award in public relations. |
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